PR Agency Services Procurement for Food and Farming Communications

A mini competition was released to shortlisted suppliers against framework RM6124 which falls under PCR15 and therefore using old notices. AHDB wanted to procure a Contract to a successful Supplier for the provision of a PR agency to deliver service. The successful supplier will be required to deliver PR services as we…

Source ID: UK-ocds-b5fd17-1c98ed24-2be0-4858-874a-18890c842050

Estimated value

£500,000

As published by the source; may be updated by the buyer.

Scope overview

A mini competition was released to shortlisted suppliers against framework RM6124 which falls under PCR15 and therefore using old notices. AHDB wanted to procure a Contract to a successful Supplier for the provision of a PR agency to deliver service. The successful supplier will be required to deliver PR services as well as ensuring value for money for levy payers is provided.

Objective Our aim to add balance to the food debate and ultimately to reassure, inform and engage consumers-especially those who feel conflicted about their choices-not by going on the defensive but by confidently delivering science-backed storytelling that builds term trust and protects purchase intent.

Strategy Our strategy will be built on a smart, high-impact PR programme that both compliments and amplifies the Let's Eat Balanced campaign and carves out a bolder, more visible voice for British food and the British farming community. The contract runs from 1st April 2026 until 31st March 2027 with 1+1+1 options to extend.

Statusclosed
CategoryNon-Consulting Services
CountryUnited Kingdom
Publish dateFeb 9, 2026
Submission deadlineOct 13, 2025
Estimated value£500,000
Notice typetender_notice
Sourceuk-contracts-finder
BuyerAHDB
Buyer websitehttps://www.contractsfinder.service.gov.uk/
CityCoventry

Buyer & contacts

Contact nameSarah Waters
Emailprocurement@ahdb.org.uk
OrganizationAHDB

Tags & Signals

PR agency servicesfood and farming communicationsscience-backed storytellingBritish food promotionpublic relations procurementagriculture marketingconsumer engagementstrategic communications

Need alerts, export, or document OCR?

The tender record stays public. Those actions live in the private workspace.

Disclaimer: IndexBox Tenders does not issue, announce, or publish this tender. This information is aggregated from publicly available sources and is provided for informational purposes only. IndexBox Tenders is not affiliated with, endorsed by, or acting on behalf of the tender issuer. Users should verify all information directly with the official tender source before making any decisions or taking any action.