DOHMH Negotiated Extension for Public Education Campaign Services with Four Advertising Agencies

26OC007801R0X00/81625N0029- Mind4, Inc 26OC008001R0X00/81625N0026- Starfish LLC 26OC007701R0X00/81625N0027- Sherry Matthews Inc 26OC008301R0X00/81625N0028 - Vanguard Direct Inc In accordance with 3-04(b)(2)(iii) of the NYC Procurement Policy Rules, DOHMH intends to enter into a Negotiated Acquisition Extension with four (4) advertising agencies (Mind4, Inc., Starfish LLC, VANGUARD DIRECT INC., and SHERRY MATTHEWS INC.) for 6 months for continuity of the execution of public education and media campaigns services.

The term of the contract will be from 7/1/2025 to 12/31/2025. During the term of this Agreement, the Contractor will create and execute public education and media campaigns based on DOHMH requirements, and requirements of other City Agencies.

The contractor shall produce a variety of materials and media formats tailored to effectively communicate with specific audiences within certain populations targeted as applicable by the DOHMH and/or other City Agencies, as necessary, depending on program requirements.

DOHMH has exhausted all of its options to renew and extend the current contract; therefore, this Negotiated Acquisition Extension will provide continuity of services and prevent a gap in services while a new competitive procurement is being developed. DOHMH anticipates that a new award will be in place by the expiration of this extension.

This notice is for informational purposes only; however, Vendors who feel they may be able to provide these services in the future, may submit an expression of interest via email to Takitia Perry-Samuel at Tperrysamuel@health.nyc.gov. Pursuant to PPB Rule § 3-04(b)(2)(iii), the ACCO has determined that it is in the best interest to process a negotiated acquisition extension.

Agency: Health and Mental Hygiene Status: Intent to Award