Digital Storytelling Campaign for Promoting Kindness and Empathy in Aotearoa

OWING TO AN ISSUE WITH GETS NOTIFICATIONS WE CANNOT CONFIRM THAT ALL POTENTIAL RESPONDENTS WERE NOTIFIED OF THE ADDITIONAL INFORMATION RELEASED DURING THE RFP.WE HAVE REISSUED THE RFP WITH A NEW RESPONSE TIME AND ALL ASSOCIATED DOCUMENTS. ACC is seeking to engage a partner to manage a crowd sourced, digital storytelling campaign for promoting kindness, empathy and compassion, the �Aotearoa Humanity Project�.

This campaign only shares stories that highlight protective factors for violence. The campaign is purposefully not branded as a violence prevention campaign, to allow safe engagement with those not ready to engage in campaigns that are branded as violence prevention due to denial, shame, or safety risks.

The campaign must set the scene for the wider primary prevention work ACC and partners are undertaking, most notably behaviour change communications for Oranga Whakapapa. The successful provider must be able to demonstrate strong networks in the social sector with established links to Maori and Pasifika communities in particular.

The campaign is anticipated to last at least two years and will use stories to demonstrate behaviours related to protective factors for healthy relationships, in order to normalise these behaviours. ACC�s evaluation findings show meaningful changes in audience attitudes and behaviours.