Historic England Seeks Agency to Refresh Audience Segmentation Data

Historic England last refreshed its audience segmentation system in 2021, to enable wider application across the organisation and to better align with digital and professional audiences. The segmentation system is now embedded into the work Historic England does across public engagement and communications. We have also…

Source ID: UK-ocds-b5fd17-7eb23065-da5f-49c0-9eae-75a5dbae05f0

Scope overview

Historic England last refreshed its audience segmentation system in 2021, to enable wider application across the organisation and to better align with digital and professional audiences. The segmentation system is now embedded into the work Historic England does across public engagement and communications.

We have also shared the segments with other arts, culture and heritage organisations as a tool to support inclusive audience engagement as part of our sector leadership role. Four years on, both society and Historic England's Strategic Priorities have evolved.

We are looking for an agency to refresh the data our segments are built on, to ensure our segments are up to date both societally and organisationally, and align with Government Communication Service (GCS) principles for effective, evidence-based communications and behavioural insight.

Statusclosed
CategoryNon-Consulting Services
CountryUnited Kingdom
Publish dateFeb 12, 2026
Submission deadlineJan 16, 2026
Estimated value
Notice typeaward_notice
Sourceuk-contracts-finder
BuyerHistoric England
Buyer websitehttps://www.contractsfinder.service.gov.uk/
CityWiltshire

Buyer & contacts

Contact nameProcurement HE
Emailprocurement-he@historicengland.org.uk
OrganizationHistoric England

Tags & Signals

audience segmentationdata refreshstrategic prioritiesgovernment communication servicebehavioral insightpublic engagementevidence-based communicationssector leadership

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