National Bilingual Outreach Strategy for Clean Air Day Awareness Campaign
The primary goal for Canada Air Day is to increase public awareness and stakeholder engagement on the issues around air pollution and the effects on health and the environment. This will be done by delivering a national bilingual outreach strategy through social media and the web to raise the profile on Clean Air Day a…
Source ID: cb-442-67314880
Scope overview
The primary goal for Canada Air Day is to increase public awareness and stakeholder engagement on the issues around air pollution and the effects on health and the environment. This will be done by delivering a national bilingual outreach strategy through social media and the web to raise the profile on Clean Air Day across the country.
To achieve this, the contractor will work with the Water and Air Quality Bureau (WAQB) at Health Canada to develop a national bilingual outreach strategy to engage the public and key stakeholders as well as bilingual content creation regarding issues of air pollution and its subsequent effects on health and the environment.
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