Communication and Visibility Services for Climate Resilience and Agriculture Development Project in Albania

REQUEST FOR EXPRESSIONS OF INTEREST (REOI) (CONSULTING SERVICES) Firms Selection Climate Resilience and Agriculture Development Project in Albania Project ID Number : P178715 IBRD Loan Number : 94890 Assignment Title: “Communication/ visibility” Reference: AL-MARD-510813-CS-CQS The World Bank is assisting the Government of Albania (GoA) with the financing of the Climate Resilience and Agriculture Development project (CRAD). This project aims to increase competitiveness and climate resilience of priority agri-food value chains focusing on (i) promoting climate smart and resilient value chains, (ii) promoting typical products and value addition (iii) developing Climate Smart Agriculture (CSA) IT Platform (iv) modernizing selected irrigation and drainage schemes for high-value agricultural production (v) enhancing compliance with food safety and quality standards and (vi) strengthening evidence-based decision making for resilience and sustainable agri-food systems. The services required to be contracted aim to support the Ministry of Agriculture and Rural Development (MARD) in ensuring successful implementation of the contract “Communication/ visibility”. The MARD seeks the Consulting Services of a qualified consulting firm/consortium with the objective to assist MoARD with the Communication/ visibility. The Consultant will be responsible for providing qualified professional and supporting staff and all necessary services required for the efficient cost effective and timely execution of the Consultancy Services.

• Objective of the Assignment

The main objective of this consultancy is to develop and implement a comprehensive Communication and Visibility Strategy in line with World Bank guidelines to promote the project’s activities, achievements, and impact. The Ministry of Agriculture and Rural Development seeks the Consultancy Services of a qualified company, who will carry out in communication and visibility services. The assignment is expected to commence in March 2026 and extend during the entire project implementing cycle.

• Scope of Work

The consulting firm will be responsible for the following tasks:

• Develop a detailed Communication and Visibility Strategy and Action Plan aligned with the World Bank’s requirements.
• Design and produce communication materials such as brochures, newsletters, infographics, videos, press releases, and success stories.
• Manage and regularly update the project’s digital presence, including social media channels and website content.
• Organize and support media events, workshops, and public outreach activities related to the project.
• Ensure proper branding and visibility in all project-related materials and events according to World Bank branding guidelines.
• Monitor, evaluate, and report on the effectiveness of communication and visibility activities periodically.
• Qualifications of the firms

The Consultants may collaborate with each other in the form of a joint venture or a sub-consultancy agreement to complement their respective areas of expertise, strengthen their technical accountability towards their proposals, provide a larger group of experts, and offer better approaches. The Consultant shall be a firm or a group of firms/consultants with the following minimum qualifications:

• The Consultant must be a reputable consulting firm/ group of consultants with demonstrable knowledge and at least 7 years of experience in communication and visibility services.
• Similar contracts completed within the last 5 (five) years (must have completed at least 3 similar contracts in the last 5 years in experience in communication and visibility services (Expertise in designing and implementing communication strategies for development projects, capacity to produce high-quality multimedia materials and manage digital communication platforms).
• Previous experience working with international donors, especially the World Bank, is an advantage.

Applicants will be evaluated to determine a shortlist of the most qualified firms. The criteria to be used for the selection of the shortlist will be as follows:

• Core business and years in business – 30 points
• Previous experience in similar tasks – 60 points
• Availability of qualified staff within the firm to carry out the task – 10 points

The CVs of key experts will not be evaluated during the shortlist process. The attention of interested Consultants is drawn to Section III, paragraphs, 3.14, 3.16, and 3.17 of the World Bank’s “Procurement Regulations for IPF Borrowers” July 2016 revised November 2020 (“Procurement Regulations”), setting forth the World Bank’s policy on conflict of interest. Consultants may associate with other firms to enhance their qualifications but should indicate clearly whether the association is in the form of a joint venture and/or a sub-consultancy. In the case of a joint venture, all the partners in the joint venture shall be jointly and severally liable for the entire contract, if selected. The Consultant will be selected in accordance with the World Bank Procurement Regulations for IPF Borrowers: "Procurement in Investment Project Financing of Goods, Works, Non-Consulting and Consulting Services" (July 2016, revised November 2017, August 2018, and November 2020), using the Consultant Qualification (CQ) method. Interested Consultants may obtain further information concerning the Terms of Reference at the official website of MARD: https://bujqesia.gov.al/projekti-qendrueshmeria-ndaj-klimes-dhe-zhvillimit-ne-bujqesi/ , or at the address below, during office hours 09:00 to 16:00 (Monday to Thursday) and 09:00 to 13:00 on Friday. Expressions of Interest (EoI) in English language must be delivered no later than February 22, 2026 hardcopy (in person or by mail) to the address below, within office hours, and/or electronically at the below e-mail address. Ministry of Agriculture and Rural Development Adr: Blv. "Dëshmorët e Kombit", Nr. 2, 1001, Tirana, Albania E-mail: arben.molla@bujqesia.gov.al Attn: Mr. Arben Molla Project Manager Agency: Ministry of Agriculture and Rural Development Procurement method: Consultant Qualification Selection Notice type: Request for Expression of Interest Status: Published Value: 221800.0 USD