Jordan Ministry of Education Seeks Strategic Communications Consultancy for Education Reform Project

THE HASHEMITE KINGDOM OF JORDAN Ministry of Education, Jordan The Modernizing Education, Skills, and Administrative Reforms (MASAR) PROJECT ID: P503369 REQUEST FOR EXPRESSIONS OF INTEREST Activity Reference #: JO-MOE-516349-CS-QCBS Activity Title: Consultancy for the Design and Implementation of MASAR Strategic Communications Program under the Ministry of Education The Ministry of Education (MoE) has received financing from the International Bank for Reconstruction and Development (The World Bank) toward the cost of the Modernizing education, skills, and administrative reforms (MASAR) Project, and intends to apply part of the proceeds for consulting services. The consulting services (“the Services”) is for the Design and Implementation of MASAR Strategic Communications Program under the Ministry of Education. The detailed Terms of Reference (TOR) for the assignment can be found at the following website: https://moe.gov.jo/ar/international-tenders The Ministry of Education (MoE) now invites eligible consulting firms (“Consultants”) to indicate their interest in providing the Services. Interested Consultants should provide information demonstrating that they have the required qualifications and relevant experience to perform the Services, as per the shortlisting criteria below: Criterion Relevant Documentation to be provided in EOI Proven track record in PR/Strategic Communication and Change Management for Education or donor-funded or government projects or Large Scale Projects with national aims List of relevant projects, client references, and brief descriptions (max 5 projects) within the past 3 years Experience managing international brand accounts or managing local brands internationally Portfolio or client list featuring a minimum of 3 examples of international brand accounts or local brands managed in international markets Each example should include a brief description and the role/responsibility of the firm (e.g. lead agency, regional support, etc.) Projects must have been delivered within the past 5 years Demonstrated capacity in digital campaign and social media management and monitoring Campaign results (screenshots, metrics) or community engagement samples (minimum 3 examples) within the past 3 years, with demonstration of impact Design and video production capability Samples of designed materials and produced videos, where the firm was responsible for ideation and execution (minimum 3 samples) within the past 2 years. Demonstrated financial stability Audited financial statements for the last 2 years or other proof of financial stability A proof of Registration Registration documentation (e.g., commercial registration, trade license …etc.) The EOI package should not exceed 25 pages in total and should consist of documentation that demonstrates the company’s qualifications above Note: Key staff will not be individually evaluated at the shortlisting stage. The attention of interested Consultants is drawn to Section III, paragraphs, 3.14, 3.16, and 3.17 of the World Bank’s “Procurement Regulations for IPF Borrowers” September 2023 setting forth the World Bank’s policy on conflict of interest. Consultants may associate with other firms to enhance their qualifications, but should indicate clearly whether the association is in the form of a joint venture and/or a sub-consultancy. In the case of a joint venture, all the partners in the joint venture shall be jointly and severally liable for the entire contract, if selected. The following is not normally be included in the same Shortlist with private sector firms :

• UN Agencies; or
• State-owned enterprises (SOEs) or institutions and not-for-profit organizations (such as NGOs, and universities), unless they operate as commercial entities that meet the requirements of Paragraph below:

State-owned enterprises (SOEs) or institutions of the Borrower’s country may be eligible to compete and be awarded contracts in the Borrower’s country only if they can establish, in a manner acceptable to the Bank, that they: -

• are legally and financially autonomous;
• Operate under commercial law; and
• Are not under supervision by the agency contracting them.

A Consultant will be selected in accordance with the Quality and cost based selection (QCBS) method set out in the Procurement Regulations. For questions and further information, please submit by email to Moe_tenders@moej.edu.jo and Hamzah.almuhtaseb@moej.edu.jo by 17 , January 2026. Answers will be published at the following website: https://moe.gov.jo/ar/international-tenders Expressions of interest must be submitted in a signed and searchable PDF format by email to Moe_tenders@moej.edu.jo and Hamzah.almuhtaseb@moej.edu.jo by 13:00 Amman local time hours on 27 January 2026 Disclaimer: Prior to the execution of the contract, the awarded consultant is required to settle the stamp fees, calculated at 0.006 of the contract value. Ministry of Education Tenders Section Suliman Al Nabulsi St 10, Amman – Jordan Agency: Ministry of Education Procurement method: Quality And Cost-Based Selection Notice type: Request for Expression of Interest Status: Published Value: 1000000.0 USD