Public tender

Research on Public Attitudes Toward Personal Data Control in Digital Advertising

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Source ID: UK-ocds-b5fd17-62e2c116-bcfd-40e3-a588-17c43dba3058

closedUnited Kingdom

Estimated value

£97,324

As published by the source; may be updated by the buyer.

Scope overview

This procurement involves research exploring public views, behaviors, and attitudes regarding personal data control within the advertising technology ecosystem. The study aims to understand how individuals perceive and interact with data collection practices in digital advertising environments. Insights from this research will inform policy and regulatory approaches to data protection in online advertising.

Statusclosed
CountryUnited Kingdom
Publish dateJan 26, 2026
Submission deadlineOct 7, 2025
Estimated value£97,324
BuyerINFORMATION COMMISSIONER'S OFFICE
CityWILMSLOW

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Tags & Signals

advertising technologypersonal data controlconsumer attitudesdata privacy researchdigital advertising ecosystembehavioral researchdata protectionpublic perceptions
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