Tourism Promotion Strategy for County Louth's Coastal and Heritage Attractions

Visit Louth is the official tourism brand for County Louth, promoting the county’s rich heritage, vibrant towns, and scenic landscapes. Sea Louth is a coastal scenic seafood trail launched to highlight the county’s maritime culture, coastal beauty, and culinary offerings. Both initiatives aim to: • Increase visitor numbers (domestic and international). • Support local tourism businesses.

• Enhance the county’s profile as a sustainable and attractive destination. Objectives: • Increase tourism to County Louth by raising awareness of its diverse attractions, enhancing its visibility in the domestic and international tourism markets.

• Increase brand awareness/visibility, attract and grow domestic and overseas visitor numbers and spend, including within the Night-Time Economy, and align with the county’s new Tourism Strategy. • Drive traffic to official websites and social channels.

• Boost visitor numbers and tourism spend in County Louth The successful tenderer will work closely with the Tourism Officer and relevant stakeholders to deliver a cohesive, creative, and impactful communications strategy that enhances the visibility of county Louth as a tourism destination.