Christchurch Seeks Proposals for Destination Branding and Management Strategies
ChristchurchNZ is undertaking a significant programme of work to develop destination management and place brand strategies. This will deliver a clear place brand strategy, a united vision for tourism together with a commitment to genuine partnerships we are seeking to drive sustainable and regenerative practices across…
Source ID: NZ-GETS-25739477
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As published by the source; may be updated by the buyer.
Scope overview
ChristchurchNZ is undertaking a significant programme of work to develop destination management and place brand strategies. This will deliver a clear place brand strategy, a united vision for tourism together with a commitment to genuine partnerships we are seeking to drive sustainable and regenerative practices across the sector.
Christchurch and Banks Peninsula are ready for a post-earthquake and post-Covid relaunch and we are excited to engage with our community and mana whenua to deliver a vision for the future. The purpose of this RFP is to invite interested parties to submit a proposal for the development of: 1. A comprehensive place brand strategy for Christchurch (Deliverables 1-3) 2.
The development of a Greater Christchurch Destination Management Plan 3. The development of a Banks Peninsula Destination Management Plan These strategic projects need to be coordinated and undertaken concurrently and with interdependencies, stakeholder participation and community engagement carefully managed and prioritised.
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