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Content Marketing Agency Services for Public Transport Authority

Gegenstand dieser Ausschreibung ist der Abschluss eines Dienstleistungsvertrags über umfassende Agenturleistungen im Bereich Content Marketing gem. des Verständnisses des hvv. Der Leistungsumfang umfasst insbesondere die strategisch-konzeptionelle redaktionelle Themenplanung sowie die kanalübergreifende Themeninszenier…

Source ID: DE-OEFFENTLICHEVERGABE-25f26040-3d22-497d-b826-d2a853c607f7

Scope overview

Gegenstand dieser Ausschreibung ist der Abschluss eines Dienstleistungsvertrags über umfassende Agenturleistungen im Bereich Content Marketing gem. des Verständnisses des hvv. Der Leistungsumfang umfasst insbesondere die strategisch-konzeptionelle redaktionelle Themenplanung sowie die kanalübergreifende Themeninszenierung mit einer konsequenten „Digital-First“-Perspektive.

Die Agentur übersetzt die hvv Content Strategie sowie die zugrunde liegenden Themencluster in einen nachhaltigen, integrierten Redaktionsplan und entwickelt identitätsstiftenden Content sowie aufmerksamkeitsstarke, emotional ansprechende Konzepte und Assets. Grundlage aller Konzepte, Planungen und Produktionen bilden die hvv Content Strategie, die hvv Editorial Strategie und die hvv Social Media Strategie.

Die Agentur übernimmt zudem die Distribution des Contents in relevanten Kanälen. Ziel ist die Stärkung der hvv Markenpositionierung sowie eine langfristige positive Imageprägung.

Statusopen
CountryGermany
Publish dateFeb 18, 2026
Submission deadlineApr 27, 2026
Estimated value
Notice typeplanning
Sourcede-oeffentlichevergabe
BuyerHamburger Verkehrsverbund GmbH
Buyer websitehttps://oeffentlichevergabe.de/
City

Buyer & contacts

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Emailinfo@hvv.de
Phone+49 40 325775-0
OrganizationHamburger Verkehrsverbund GmbH

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Tags & Signals

content marketingdigital-first strategyeditorial planningbrand positioningsocial media strategyagency servicescontent distributionpublic transport

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