Kea Visitor Behavior Study for Conservation Campaign Development
Undertake a segmentation study of the New Zealand visitor population to understand the different mindsets of people feeding, interacting, or observing kea at visitor locations. The �population� should include a focus on New Zealanders (as per the 2018 NZ census) and international visitors (pre COVID-19 trends with a fo…
Source ID: NZ-GETS-26218807
Scope overview
Undertake a segmentation study of the New Zealand visitor population to understand the different mindsets of people feeding, interacting, or observing kea at visitor locations. The �population� should include a focus on New Zealanders (as per the 2018 NZ census) and international visitors (pre COVID-19 trends with a focus on the countries that comprise the bulk of visitors to NZ).
Results will be used to inform a behaviour change and awareness campaign for human interactions with kea at visitor locations.
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