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Public tender

Madison Square Park Food Stand Concession Awarded to Custard's First Stand

The City of New York Department of Parks and Recreation ( Parks ) has awarded a concession to Custard s First Stand, LLC ( Licensee ), of 225 Varick Street, Suite 301, New York, NY 10014, for the operation and maintenance of a high quality food stand and outdoor café at Madison Square Park. The concession was awarded t…

Source ID: US-NYC-NYC-AWARD-20251107020

Estimated value

$3 Million

As published by the source; may be updated by the buyer.

Scope overview

The City of New York Department of Parks and Recreation ( Parks ) has awarded a concession to Custard s First Stand, LLC ( Licensee ), of 225 Varick Street, Suite 301, New York, NY 10014, for the operation and maintenance of a high quality food stand and outdoor café at Madison Square Park.

The concession was awarded through a Negotiated Concession process pursuant to Section 1-14 of the Concession Rules of the City of New York. The License will provide for a one (1)-year term with two (2) one (1)-year renewal options. Compensation to the City will be as follows: Operating Year 1: Guaranteed Minimum Annual Fee of $960,505 VS.

11% Annual Percentage of Gross Receipts Option Year 1: Guaranteed Minimum Annual Fee of $989,320 VS. 11% Annual Percentage of Gross Receipts Option Year 2: Guaranteed Minimum Annual Fee of $1,019,000 VS. 11% Annual Percentage of Gross Receipts Vendor: Custard s First Stand, LLC (225 Varick Street) Selection method: Negotiated Acquisition

Statusawarded
CategoryAgriculture & Food
CountryUnited States
Publish dateNov 17, 2025
Submission deadlineNov 17, 2025
Estimated value$3 Million
Notice typeaward_notice
Sourceus-nyc-awards
BuyerParks and Recreation
Buyer websitehttps://www.nyc.gov/mocs
CityNew York

Buyer & contacts

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OrganizationParks and Recreation

Tags & Signals

food concessionMadison Square Parkoutdoor cafénegotiated concessionparks departmentvendor agreementannual feegross receipts
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