Communication Campaign Evaluation and Research Services
Le lot n° 1 concerne les enquêtes de communication, et plus spécifiquement des enquêtes post-campagne (ou post-tests). Ces enquêtes visent à évaluer portée, la compréhension, l'adhésion et l'impact des campagnes de communication déployées. En fonction des besoins exprimés par la SPL GEM, des enquêtes de notoriété, des…
Source ID: TED-243ac492-6765-4f6e-8803-5805ec2b02d8
Scope overview
Le lot n° 1 concerne les enquêtes de communication, et plus spécifiquement des enquêtes post-campagne (ou post-tests). Ces enquêtes visent à évaluer portée, la compréhension, l'adhésion et l'impact des campagnes de communication déployées.
En fonction des besoins exprimés par la SPL GEM, des enquêtes de notoriété, des tests de communication en amont d'une diffusion, ou encore des études de perception peuvent être réalisées au titre de ce lot
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