Dunedin City Council Seeks Marketing Partner for Visitor Campaigns
Dunedin City Council (DCC), through it�s Enterprise Dunedin function, provides economic development initiatives and destination marketing for Dunedin. DCC is committed to delivering compelling, exciting, and fresh marketing campaigns to attract, retain and increase our visitor market share. We want to partner with a su…
Source ID: NZ-GETS-25537299
Scope overview
Dunedin City Council (DCC), through it�s Enterprise Dunedin function, provides economic development initiatives and destination marketing for Dunedin. DCC is committed to delivering compelling, exciting, and fresh marketing campaigns to attract, retain and increase our visitor market share. We want to partner with a supplier long term to assist in the design and delivery of these marketing campaigns.
We are looking to partner with a supplier to design and deliver new marketing campaigns for Dunedin City, building on the success of previous campaigns, to bring visitors to Dunedin.
This contract includes the provision of three marketing campaigns to be delivered over three years, the second and third years being new or refreshed campaigns (one year per campaign) on a separable portion basis subject to supplier performance and budget allowances.
The campaigns should focus on maximising Dunedin�s exposure in a competitive domestic and potential international leisure markets and integrating the new campaign with the existing Dunedin brand.
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