Media Monitoring Services Procurement for Public Organization
Mediaseurannan palvelut CSC:n tavoitteena on tämän hankinnan perusteella hankkia mediaseurantapalvelut käyttövalmiina. Lähtökohtana on ratkaisu, joka on otettavissa käyttöön nopeasti. Mediaseuranta on palvelu, jolla seurataan organisaation näkyvyyttä julkisuudessa, organisaation viestinnän toimenpiteiden onnistumista s…
Source ID: FI-HILMA-EF-42539
Scope overview
Mediaseurannan palvelut CSC:n tavoitteena on tämän hankinnan perusteella hankkia mediaseurantapalvelut käyttövalmiina. Lähtökohtana on ratkaisu, joka on otettavissa käyttöön nopeasti. Mediaseuranta on palvelu, jolla seurataan organisaation näkyvyyttä julkisuudessa, organisaation viestinnän toimenpiteiden onnistumista sekä organisaation toimintaympäristöä.
Mediaseurannan tavoitteena on tukea ennakoivasti organisaation viestinnällisten tarpeiden tunnistamista sekä auttaa viestintää reagoimaan nopeastikin toimintaympäristön signaaleihin. Katso tarkempi kuvaus liitteestä 1 Hankinnan kohteen kuvaus.,
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