Research Services for Global Education Brand Awareness Survey Programme

What we need. Education NZ Manapou ki te Ao wishes to procure expert research capability and capacity to work with ENZ to develop and deliver an international NZ education global brand awareness and student / parent decision-making survey, and an associated research programme for the 2024 and two outyears to 2026 � subject to an annual satisfactory performance review. What�s important to us?

We are looking for a provider who has the capability, experience, and infrastructure to deliver an online global brand awareness and student decision-making survey that meets our needs, and to positively and proactively work with us to develop innovative ideas to link up other research activities and develop a programme of research.

We need survey design advice, full survey methods documentation, pilot testing of a draft question modules as appropriate, transparency over the recruitment process including incidence response rates, statistical analysis support including statistical significance testing, component factor analysis as part of evolving the design of the survey, and the generation of size effects analysis that translates the percent proportions into estimates of actual population numbers.

We expect a written report of the results as well as a summary PowerPoint, and advice on the design of results reporting using Tableau tailored for the New Zealand international education segments and ENZ international staff working in source countries. Supply of full dataset of individual level results including weights, and data tables setting out the statistical analysis will be required.

Ideally, the potential provider should be able to undertake qualitative research to support the quantitative survey programme as part of a wider research programme. We are looking to have an active and positive relationship with the provider. Ideally the supplier will have knowledge of international education or the international marketing of NZ as a brand.

We are open to innovative approaches to delivering the services focussed on making efficiency and effectiveness gains and added value insights. We are looking for a provider who could provide ideas about how to leverage other research opportunities and activities being undertaken in ENZ or that could arise, to generate cost effective extra value. Why should you bid?

The procurement offers the opportunity for the annual supply of expert online market research of for up to three years for the period 2024-2026.