DVLA Campaign Evaluation for Vehicle Tax Compliance
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Source ID: UK-ocds-b5fd17-7284ce3c-5305-4df0-a14d-bd2008828f96
Estimated value
As published by the source; may be updated by the buyer.
Scope overview
The DVLA is preparing a national communication campaign targeting Vehicle Excise Duty evasion from January to March. The campaign aims to raise awareness about the consequences of not taxing vehicles and promote Direct Debit payment benefits. The agency seeks a supplier to evaluate the effectiveness of this mixed-channel publicity campaign in improving VED compliance.
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