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Government of Canada Seeks Industry Input on Advertising Agency Contracts

This RFI is aimed at the Canadian advertising industry, associations and advertising agencies (“Industry”). The purpose is to seek information on approaches to address current and evolving challenges presented by the changing advertising environment, to help the Government of Canada (GC) with the development of the nex…

Source ID: CA-NOTICE-WS5526622942-Doc5526662944-002

Scope overview

This RFI is aimed at the Canadian advertising industry, associations and advertising agencies (“Industry”). The purpose is to seek information on approaches to address current and evolving challenges presented by the changing advertising environment, to help the Government of Canada (GC) with the development of the next Agency of Record (AOR) mandate (i.e. contracts).This is a RFI and not a bid solicitation.

Canada will not respond to enquiries in writing or by circulating answers to all potential suppliers. Potential suppliers are not required to submit information under this RFI to qualify for any future bid solicitations for this requirement.

Documents may be submitted in either official language of Canada.Responses should be submitted through the SAP Business Network.The full Request for Information (RFI) and attachments can only be accessed and downloaded when logged into your SAP Ariba account and you have filled out your Government of Canada profile.For technical issues with CanadaBuys: https://canadabuys.canada.ca/en/support Notice type: Request for Information Procurement method: Competitive - Open bidding Selection criteria: Not applicable Trade agreements: *Canadian Free Trade Agreement (CFTA) Regions of delivery: *National Capital Region (NCR) Contact: Tountas, Constantinos (SPAC/PSPC) (constantinos.tountas@tpsgc-pwgsc.gc.ca) None

Statusopen
CategoryNon-Consulting Services
CountryCanada
Publish dateJan 27, 2026
Submission deadlineFeb 27, 2026
Estimated value
Notice typetender_notice
Sourceca-canadabuys-notices
BuyerDepartment of Public Works and Government Services (PSPC)
Buyer websitehttps://canadabuys.canada.ca/
CityGatineau

Buyer & contacts

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Emailconstantinos.tountas@tpsgc-pwgsc.gc.ca
OrganizationDepartment of Public Works and Government Services (PSPC)

Tags & Signals

advertising industryagency of recordgovernment procurementrequest for informationCanadian advertisingcontract developmentmarket researchpublic sector advertising
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