RTVE Seeks Impact Assessment Report to Strengthen Public Service Accountability
RTVE opera en un entorno de transformación digital, fragmentación de audiencias y desinformación que exige reforzar la rendición de cuentas y demostrar con evidencia su valor diferencial como servicio público. En Europa se han consolidado marcos de evaluación de valor e impacto promovidos por la UER/EBU y, además, el n…
Source ID: TED-c54645af-fef2-485e-8ff3-956272b10e3a
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Scope overview
RTVE opera en un entorno de transformación digital, fragmentación de audiencias y desinformación que exige reforzar la rendición de cuentas y demostrar con evidencia su valor diferencial como servicio público.
En Europa se han consolidado marcos de evaluación de valor e impacto promovidos por la UER/EBU y, además, el nuevo ciclo del Mandato Marco y las exigencias del EMFA hacen especialmente recomendable que RTVE disponga de un sistema propio, objetivo y comparable de medición del impacto.
Por ello, se justifica la contratación del Informe de Valor e Impacto , como instrumento estratégico para fortalecer legitimidad, gobernanza y transparencia.
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