CRM System for Marketing and Sales to Complement SAP Customer Support
Le CRM (Briques fonctionnelles Marketing et Sales) doit permettre de complémenter les modules SAP utilisés pour le support clientèle (B2C et B2B) en permettant la conduite d’activités marketing spécifiques et ciblées : gestion des campagnes, segmentation, marché, analyse de la performance des produits, valeur totale du…
Source ID: CH-SIMAP-31344-01
Scope overview
Le CRM (Briques fonctionnelles Marketing et Sales) doit permettre de complémenter les modules SAP utilisés pour le support clientèle (B2C et B2B) en permettant la conduite d’activités marketing spécifiques et ciblées : gestion des campagnes, segmentation, marché, analyse de la performance des produits, valeur totale du client (potentielle vs réalisée).
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