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New York Parks Department Awards Madison Square Park Food Concession

The City of New York Department of Parks and Recreation ( Parks ) has awarded a concession to Custard s First Stand, LLC ( Licensee ), of 225 Varick Street, Suite 301, New York, NY 10014, for the operation and maintenance of a high quality food stand and outdoor café at Madison Square Park. The concession was awarded t…

Source ID: us-nyc-current-solicitations-20251107020

Scope overview

The City of New York Department of Parks and Recreation ( Parks ) has awarded a concession to Custard s First Stand, LLC ( Licensee ), of 225 Varick Street, Suite 301, New York, NY 10014, for the operation and maintenance of a high quality food stand and outdoor café at Madison Square Park.

The concession was awarded through a Negotiated Concession process pursuant to Section 1-14 of the Concession Rules of the City of New York. The License will provide for a one (1)-year term with two (2) one (1)-year renewal options. Compensation to the City will be as follows: Operating Year 1: Guaranteed Minimum Annual Fee of $960,505 VS.

11% Annual Percentage of Gross Receipts Option Year 1: Guaranteed Minimum Annual Fee of $989,320 VS. 11% Annual Percentage of Gross Receipts Option Year 2: Guaranteed Minimum Annual Fee of $1,019,000 VS. 11% Annual Percentage of Gross Receipts Agency: Parks and Recreation Status: Award

Statusawarded
CategoryNon-Consulting Services
CountryUnited States
Publish dateNov 17, 2025
Submission deadline
Estimated value
Notice typeaward_notice
Sourceus-nyc-city-record-procurement-parks-and-recreation
BuyerParks and Recreation
Buyer websitehttps://data.cityofnewyork.us/
CityNew York

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OrganizationParks and Recreation

Tags & Signals

food concessionMadison Square Parkparks departmentoutdoor cafénegotiated concessionNew York Citypublic space operationrecreation facilities
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