New York Parks Department Awards Madison Square Park Food Concession
The City of New York Department of Parks and Recreation ( Parks ) has awarded a concession to Custard s First Stand, LLC ( Licensee ), of 225 Varick Street, Suite 301, New York, NY 10014, for the operation and maintenance of a high quality food stand and outdoor café at Madison Square Park. The concession was awarded t…
Source ID: US-NYC-M52-SB
Estimated value
As published by the source; may be updated by the buyer.
Scope overview
The City of New York Department of Parks and Recreation ( Parks ) has awarded a concession to Custard s First Stand, LLC ( Licensee ), of 225 Varick Street, Suite 301, New York, NY 10014, for the operation and maintenance of a high quality food stand and outdoor café at Madison Square Park.
The concession was awarded through a Negotiated Concession process pursuant to Section 1-14 of the Concession Rules of the City of New York. The License will provide for a one (1)-year term with two (2) one (1)-year renewal options. Compensation to the City will be as follows: Operating Year 1: Guaranteed Minimum Annual Fee of $960,505 VS.
11% Annual Percentage of Gross Receipts Option Year 1: Guaranteed Minimum Annual Fee of $989,320 VS. 11% Annual Percentage of Gross Receipts Option Year 2: Guaranteed Minimum Annual Fee of $1,019,000 VS.
11% Annual Percentage of Gross Receipts Agency: Parks and Recreation Vendor: Custard s First Stand, LLC (225 Varick Street) PIN: M52-SB Request ID: 20251107020 Selection method: Negotiated Acquisition Notice type: Award Award amount: $2,968,828.00 Start date: 2025-11-17T00:00:00.000 End date: 2025-11-17T00:00:00.000
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New York Parks Department Awards Madison Square Park Food Concession
The New York City Department of Parks and Recreation has awarded a food concession to Custard's First Stand, LLC for operating a food stand and outdoor café at Madison Square Park. The concession was granted through a negotiated process with a one-year initial term and two one-year renewal options. Compensation to the city includes guaranteed minimum annual fees and a percentage of gross receipts.
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