Market Research Services for Public Health Media Campaigns
The contractor will provide market research services for public health media campaigns on an as-needed/on-call basis. The contractor will evaluate the approaches, designs and messages contained in public health-related media campaigns by convening and conducting surveys via focus groups, small-scale street intercepts a…
Source ID: US-NYC-81624P0025001
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Scope overview
The contractor will provide market research services for public health media campaigns on an as-needed/on-call basis.
The contractor will evaluate the approaches, designs and messages contained in public health-related media campaigns by convening and conducting surveys via focus groups, small-scale street intercepts and large-scale surveys, polls, in-depth interviews, usability sessions, media audits and other market research survey tools.
Media to be evaluated include television, outdoor advertising, print advertising, and radio and web-based media. These market research services would be used to inform the development of public health media campaigns. The contractor will have the ability to conduct all market research-related surveys in multiple languages. Agency: Health and Mental Hygiene Vendor: Zebra Strategies (2090 Adam Clayton Powell Jr.
Blvd.,) Contact: Daisy Delemos (ddelemos@health.nyc.gov) PIN: 81624P0025001 Request ID: 20251204007 Selection method: Competitive Sealed Proposals Notice type: Award Award amount: $6,000,000.00 Start date: 2025-12-10T00:00:00.000 End date: 2025-12-10T00:00:00.000
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Market Research Services for Public Health Media Campaigns
A contractor will provide on-call market research services to evaluate public health media campaigns across various platforms. Services include focus groups, surveys, polls, interviews, and media audits to assess campaign approaches, designs, and messages. The research will inform the development of future public health media initiatives and can be conducted in multiple languages.
Market Research Services for Public Health Media Campaigns
The contractor will provide on-call market research services to evaluate public health media campaigns through various survey methods including focus groups, intercepts, and large-scale surveys. Research will assess television, outdoor, print, radio, and web-based media to inform campaign development. Services include multilingual survey capabilities across all research activities.
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