Market Research Services for Public Health Media Campaigns
The contractor will provide market research services for public health media campaigns on an as-needed/on-call basis. The contractor will evaluate the approaches, designs and messages contained in public health-related media campaigns by convening and conducting surveys via focus groups, small-scale street intercepts a…
Source ID: us-nyc-city-record-procurement-health-and-mental-hygiene-20251204007
Scope overview
The contractor will provide market research services for public health media campaigns on an as-needed/on-call basis.
The contractor will evaluate the approaches, designs and messages contained in public health-related media campaigns by convening and conducting surveys via focus groups, small-scale street intercepts and large-scale surveys, polls, in-depth interviews, usability sessions, media audits and other market research survey tools.
Media to be evaluated include television, outdoor advertising, print advertising, and radio and web-based media. These market research services would be used to inform the development of public health media campaigns. The contractor will have the ability to conduct all market research-related surveys in multiple languages. Agency: Health and Mental Hygiene Status: Award
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Market Research Services for Public Health Media Campaigns
The contractor will provide on-call market research services to evaluate public health media campaigns through various survey methods including focus groups, intercepts, and large-scale surveys. Research will assess television, outdoor, print, radio, and web-based media to inform campaign development. Services include multilingual survey capabilities across all research activities.
Market Research Services for Public Health Media Campaigns
A contractor will provide on-call market research services to evaluate public health media campaigns across television, outdoor, print, radio, and web-based media. Services include focus groups, surveys, polls, interviews, usability sessions, and media audits to inform campaign development. The contractor can conduct research in multiple languages.
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