Suppliers & distributors

Supplier raises win rate with precision targeting

A specialty distributor needed to narrow a broad tender universe down to the most profitable opportunities.

Precision targeting for sales teams

↑ 22%

Win rate

12 hours

Time saved / week

60+

High-fit alerts

Situation

Sales teams spent time chasing low-fit tenders and missed high-value deadlines.

Approach

  • Aligned tender categories with catalog SKUs.
  • Introduced AI scoring for product fit and urgency.
  • Set weekly recommendation reviews for sales leaders.

Results

  • Increased win rate by focusing on higher-fit tenders.
  • Reduced time spent on low-value procurement notices.
  • Built a repeatable cadence for sales planning.

Workflow tools used

Category mappingAI recommended feedSales alertsTender export

We stopped chasing everything and started winning the right tenders.

Sales Operations Lead

Specialty Distributor

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